Bredemeijer — servies
The design challenge
Bredemeijer was looking for a set of market distinctive tea and coffee mugs that would appeal to a wide audience. A design strategy workshop helped define the design language. Using sketches and foam models, we found the optimal design.
The solution
WeLLDesign determined the design language. Our team started with a design strategy workshop. Then we used sketches and prototypes to find a packaging that matched the design language of the cups and a clear shelf presentation.
Packaging Design
The packaging design of the Teo cups by Bredemeijer is simple, cheerful and handy. Because the level of applied color is different on each cup, it is always clear which cup belongs to whom. Without losing the coherence of the cups.
Their ergonomic design makes the mugs comfortable to hold. Their size makes them easy to use and they are compatible with the Senseo Crema. The mugs are sold in sets of 4.They are made from new bone china and are available in several colours. In addition to the mugs, WeLLDesign designed the packaging and Teo logo.
Black and white version
Tea Set Wing
Wing, the tea set by Bredemeijer, is highly distinctive in the market with its sturdy, contemporary design. Thanks to the elongated saucer, there is room next to the cup for a tea bag, sugar cubes or treats. Chocolates stay cool because they are free from the hot cup. The Wing tea set is made of New Bone China and is available as a complete set.
Protection and gift wrapping in one
The design strategy and the tableware design itself were carried out by WeLLDesign, in close collaboration with the client. The Wing tea set was designed and developed for starters and has a cool, contemporary design. The packaging is both protection and gift packaging.
Efficient use of pallet space
For a compact box and optimal use of the pallet space, WeLLDesign used 3D software. The result is a super efficient layout of the tableware in the packaging. The tea set is shown in silhouette on the packaging, matching the total design language.
With the delivery of the total concept – 3D and 2D design, including logo and packaging – everything is coordinated. As a result, the packaging design of the Wing tea set exudes a strong identity. Tableware design in its entirety.
And more
For a collaboration between Porcelyne fles, Kristal-Glas Leerdam and Zilverfabriek Voorschoten, WeLLDesign has designed decorative table products of international allure.
What is your design challenge?
Do you have a design challenge or issue? We are ready to get started for you. Contact us to explore the possibilities.
