Product Optimization Workshop
During the product optimization workshop, we will examine an existing product together. What works well, and what could be improved? Depending on your preferences, we will look at aspects such as user experience, appearance, cost price, sustainability, or performance. We will analyze the product and identify opportunities for improvement. Together, we will identify both quick wins and more far-reaching improvements.


Opportunities for improvement
As industrial designers, we look at existing products with a fresh perspective. We quickly spot opportunities for improvement—whether in ease of use, material usage, sustainability, or aesthetics.
Depending on the type of product, we use different brainstorming techniques to bring improvement ideas to the surface. We think along in terms of the technical aspects, while also considering the end user and the brand experience. The focus is on strengthening what already exists, without the need for a complete redesign.
This is always very inspiring and delivers concrete results. For example, we redesigned the medical oxygen carriers for Dräger and came up with a design that performed much better with a few simple adjustments.
In short
- Depending on the type of product, we select a team of our industrial design engineers to join the process.
- Price upon request.
- The session lasts 3 to 4 hours and can take place in the morning or afternoon. If desired, we can arrange a delicious lunch before or after the session.
- The workshop typically takes place in our studio, but it can also be held on location for an additional fee.
- If desired, we can create a list of product requirements together during the workshop, or refine your existing requirements specification.
- Bring the product in question to the workshop — it’s just more practical that way.


"Thank you all for the great session last week — we’ve already started working with it. It even helped us with an important pitch already 🙏🏼"
Ayhan Siriner — CEO van Seaborough
The outcome
At the end, you will have a mountain of concrete ideas on how to improve the product. Think of adjustments that make the product more user-friendly, more attractive or cheaper to produce. WeLLDesign can – if desired – of course play a role in the implementation of the improvements.
Let's Get Started!
Are you ready to tackle one of your challenges together? Contact us to schedule a session. Or do you have a question? We’re more than happy to brainstorm with you.
