Technology of the Senseo for Douwe Egberts

Challenge

Senseo: innovation in portion pack! Douwe Egberts Faced with declining coffee consumption, Douwe Egberts’ Executive Board defined some major innovation projects, which were given the code name Decathlon. Keywords were individualisation, ease of use and quality.

The so-called Brew Chamber of the Senseo. An essential part of the machine for the result.

10 prototypes

DE asked WeLLDesign to execute its Senseo project including project management and manufacturer sourcing. Based on the by DE invented ‘creamy coffee’ system and Waacs’ design, the Senseo Crema was developed and worked out in detail by a team of five in only two years time.

In collaboration with a Chinese manufacturer, WeLLDesign realised ten prototypes. These were transferred to Philips. The result is well known: over 20 million consumers worldwide now enjoy coffee made by their Senseo Crema.

Our contribution

WeLLDesign’s contribution existed of project management, design concepts of the brew chamber and boiler, assistance in patent application, detail engineering, DFA mould flow analysis, sourcing of suppliers, supervision of mould design and prototype build.

Mould Flow Analysis of the Large Senseo Housing. This provides insight into the flow of plastic during production in the mould.

In other words: WeLLDesign was partly responsible for ensuring that the quality foam layer ended up on top of the coffee. This was a first for coffee that could be brewed at home.