Strategic Design Workshop
During this strategic design session, we’ll define the visual direction of a (new or existing) product together. Design is about more than just aesthetics – it creates recognizability, ease of use, and brand experience. In an intensive workshop, we’ll dive into your brand and target audience to develop a design language that fits perfectly.
The design language as a compass for development
The goal of a strategic design language is to strengthen your market positioning.
That’s why, during this session, we combine our knowledge of product design with your insights into the market and target audience.
Using inspiring examples, mood boards, and quick sketches, we’ll explore various shapes, color styles, materials, and expressions that align with your brand values and appeal to your audience. We’ll look for a style that’s both visually distinctive and functionally effective.
The result is a well-considered visual profile in the form of a mood board — a guiding compass for further product development.
This is always very inspiring and delivers concrete results. For example, we designed the design language of the Cup-a-Soup dispenser and during another session the groundbreaking design for the Zehnder ComfoAirQ was created.
In short
- The session lasts 3 to 4 hours and can take place in the morning or afternoon. If desired, we can arrange a delicious lunch before or after the session.
- The workshop typically takes place in our studio, but it can also be held on location for an additional fee.
- Price upon request.
- Questions about this workshop? Feel free to email or call.
The outcome
The result is a clear visual style direction that perfectly aligns with your brand and target audience. Through a mood board, the look and feel of the product become instantly recognizable at a glance. This serves as the foundation for further product development. We also translate the design language into words, creating a shared vocabulary to talk about the design. If desired, WeLLDesign can then support the implementation of the visual identity and the development of the product.
Let's Get Started!
Are you ready to tackle one of your challenges together? Contact us to schedule a session. Or do you have a question? We’re more than happy to brainstorm with you.
