The design challenge
The issue Unilever approached WeLLDesign with was: design a new cup-a-soup dispenser. By means of a strategic design with a mood board as a result, the mechanical and industrial design of the dispenser was determined.
The solution
‘Energy’, ‘rest break’ and ‘food appeal’ are the brand values that have been translated into the newly developed Cup-a-Soup dispenser. WeLLDesign took on the challenge with an original approach: the design of the Cup-a-Soup dispenser is also the brand ambassador.
Manual operation
The unique, patented design works by means of manual control. In this way, making a cup of soup gets a craft accent: it becomes an experience in itself. The design fits perfectly with the brand values.
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Development
The strategic design resulted in a moodboard. Subsequently the Mechanical Design and the Industrial Design were developed in parallel. This combination led to the unique design and the mechanism to be patented, represented in a Proof-of-Concept and a mock-up. In the phase of product development a functionmodel, a product prototype and a production prototype were developed in stages.
Excited to put us to work?
We are eager to start working on your design challenge. Do you already have a specific question, or would you like to discuss a potential innovation? In either case, we are happy to help.
