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Cable car for Rox

Design brief

Distributing heavy cables on construction sites is labour intensive and time consuming. Livin Dethier invented the cable reel trolley and asked WeLLDesign to be her partner to transform and technically develop her idea into a well-designed product.

The product

Key requirements were stability, usability, solidity, and production in relative small batches. WeLLDesign realised the cable reel trolley by constantly testing and optimising mock-ups: from proof of principle to a fully functional prototype. Concept development is nothing new for WeLLDesign. The patented, robust reel can (un)roll all cable types and is user-friendly and ergonomic.

ROX, cable car, IF award

The patented, robust reel allows any type of cabling to be unwound and rewound in a user-friendly and ergonomic way. The ROX Cable Cart offers time savings, direct cost savings, and better working conditions: previously two men were needed to lay out the cables (weighing around 100 kilos), now only one is needed.

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ROX logo

ROX's logo was also designed by WeLLDesign:

Instructions for use

To make the operation of the product clear to the user, WeLLDesign has also supplied an instruction manual.

Manual designed by WeLLDesign

What is your design challenge?

Do you have a design challenge or issue? We are ready to get started for you. Contact us to explore the possibilities. 

Team atmosphere meeting

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