High-end packaging Nefera for Kazem
Design brief
WeLLDesign realised the packaging design for Kazem Nefera. A top-of-the-line packaging and matching display.
Cosmetic surgeon Dr. Farid Kazem developed Nefera, a line of skincare products with a secret and unique ingredient. Kazem Skincare is seen as an innovative brand in the world of cellular anti-ageing therapies. Kazem Skincare was founded by Dutch plastic surgeon Dr. Farid Kazem. The brand is on its way to becoming one of the world leaders in the field of skincare science.
The Nefera product line is sold exclusively at the luxury cosmetic chain Skins Cosmetics.Objective: a high attention value for the shelf lit from behind.
Nefera design
In collaboration with graphic design consultancy Formers our team created ingenious high-end packaging, which perfectly links up the 2D and 3D designs.
The product displays three separate rings, standing next to each other. The light from behind creates a sparkling shelf presentation. Upon purchase, the transparent rings form the packaging, connected to each other by small power magnets. Each ring contains a dispensing pen with 10 ml of cream. The modular design allows for different quantities and combinations. This design gives Dr. Kazem a chic on-shelf display and packaging in one, highlighting the exclusivity of the products. WeLLDesign is responsible for the concept, 3D design, engineering, and on-shelf presentation.
Production
The injection moulding of the completely transparent rings presented a challenge. It would be unacceptable for flow marks to be visible. The material ABS was chosen, along with the application of three tunnel sprue gates on the inner side of the rings.
“A perfect combination of nanotechnology and the wonder of nature. Four perfectly balanced products offer you total skin renovation and protection.”
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