Design brief
Histor needed groundbreaking new packaging, aimed at consumers and paint experience. To find the best design they organised a pitch. WeLLDesign entered the pitch with an innovative concept and won the assignment.
Development
For the creation of packaging with added value, WeLLDesign began with a painting and decorating session. All aspects involved in painting were included; shelf presence, retail purchase, transport home, opening of the paint can, pouring of the paint and the actual painting itself.
De Paintcan is ontwikkeld in nauwe samenwerking met experts op verschillende gebieden. De gehele customer journey is gevolgd om tot een veel gebruiksvriendelijker verfpot te komen.
De Paintcan
This resulted in a totally new vision, materialised in a square plastic paint pot with rounded edges, easy to hold and easy to pour without spills. WeLLDesign developed the concept in close cooperation with PPG and Omefa. Histor, Omefa (spuitgieter), BPO (analyses) en Will&Co (materiaalleverancier).
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The outcome
In 1886, the patent for the original paint can was registered. 124 years later, in 2010, Histor introduced Paintcan, a revolutionary plastic paint pot with optimal ease of use and strong shelf presence.
Design prijzen voor de Paintcan
Awards: De Gouden Noot, GIO Award, Dutch Design Award (finalist). De Gouden Noot komt van het Nederlandse Verpakkingscentrum. De jury roemt met name het onderscheidende design en het verbeterde gebruiksgemak voor de schilder. Daarnaast is het vierkante design erg herkenbaar in het schap.
