Anyone who follows the news comes across a multitude of messages about the negative impact of humans on the environment. However, there are more than enough possibilities to reduce that impact. Rotary Club Maarssen-Breukelen Rotary Club Maarssen-Breukelen asked Mathijs van Dijk, CEO of WeLLDesign and member of this Rotary Club, for an introduction about circularity. Kai Smit, industrial designer at WeLLDesign and specialist in this field, particularly in product development, provided with a presentation about this subject.
Circularity goes further than sustainability. Sustainability wants to process waste in a better fashion, circularity wants to reuse everything of a product. To become resources for new products and functionalities. The complete life cycle of a product is determined by closed loop thinking.
Bol.com recently gave notice abouth replacing a large portion of their carton bozes for plastic bags, because they are lighter and require less space. This combination results in a 90% gain for the environment during transport of goods. Very good and a good sustainable thought. But not necessarily circular.
Industrial designers have methods to develop circular products and production processes. But this is not enough. New business models are needed to maximize added value and minimize loss of value. The infrastructure and processes need to change. WeLLDesign has the knowledge and experience to help you realize that. Want to know more? Come in contact with us.
