Design strategy

WeLLDesign, together with a team of Legamaster developed an innovation roadmap or Design Strategy for one of the productgroups of this company.

The Design Strategy supports companies to decide what they will develop, make and do, and why. The process is a collaboration between design and company strategy.

Together with a team of customers the present ‘dissatisfieds’, user insights, trends and opportunities are identified. This inventory allows us to carry out an extensive process of finding ideas. The criteria we apply are based on the basis of WHY, HOW en WHAT as well as the company’s strategy.

Innovation roadmap

De confrontatie van ideeën en selectiecriteria heeft vervolgens geleid tot een innovatie roadmap. Daarin zijn de geselecteerde gerangschikt naar korte termijn (laaghangend fruit), middellange termijn en lange termijn ontwikkelingen.

Design strategie, Context mapping, visie bepaling, conceptualisatie, realisatie




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