{"id":7365,"date":"2022-01-02T11:00:23","date_gmt":"2022-01-02T11:00:23","guid":{"rendered":"https:\/\/welldesign.com\/?post_type=tmnf_project&#038;p=7365"},"modified":"2026-03-24T17:35:07","modified_gmt":"2026-03-24T17:35:07","slug":"unilever-cup-a-soup-dispenser","status":"publish","type":"tmnf_project","link":"https:\/\/welldesign.com\/en\/project\/unilever-cup-a-soup-dispenser\/","title":{"rendered":"Cup-a-Soup dispenser for Unilever"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7365\" class=\"elementor elementor-7365\" data-elementor-post-type=\"tmnf_project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c515ffc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c515ffc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e7e1a7\" data-id=\"73e7e1a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539f3ef6 elementor-widget elementor-widget-text-editor\" data-id=\"539f3ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cup-a-Soup dispenser voor <span style=\"color: #cfcfcf;\"><a style=\"color: #cfcfcf;\" href=\"https:\/\/www.unilever.nl\/\">Unilever<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56eed88c elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"56eed88c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77c666b3\" data-id=\"77c666b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153dfbb7 elementor-widget elementor-widget-spacer\" data-id=\"153dfbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1a129c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b1a129c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-617dc11b\" data-id=\"617dc11b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844a4d4 elementor-widget elementor-widget-heading\" data-id=\"844a4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Het vraagstuk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b26efae elementor-widget elementor-widget-text-editor\" data-id=\"3b26efae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Het vraagstuk waar Unilever bij WeLLDesign aanklopte was: &#8220;O<span data-olk-copy-source=\"MessageBody\">ntwerp een handbediende Cup-a-Soup dispenser voor de introductie van Cup-a-Soup in de kantines en pantry\u2019s bij het bedrijfsleven.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-346361c2\" data-id=\"346361c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e94160b elementor-widget elementor-widget-heading\" data-id=\"1e94160b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De oplossing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f8566 elementor-widget elementor-widget-text-editor\" data-id=\"58f8566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Middels een strategisch ontwerp met een moodboard als resultaat, werd de mechanical en industrial design van de dispenser bepaald.\u00a0\u2018Energy\u2019, \u2018rest break\u2019 en \u2018food appeal\u2019 zijn de brand values die zijn vertaald naar de nieuw ontwikkelde Cup-a-Soup dispenser.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd70e2e elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3fd70e2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34919ceb\" data-id=\"34919ceb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40737613 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"40737613\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3.2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:68}},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"8566\" height=\"5795\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png.png\" class=\"attachment-full size-full wp-image-20769\" alt=\"\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png.png 8566w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png-300x203.png 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png-1024x693.png 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png-768x520.png 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png-1536x1039.png 1536w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png-2048x1385.png 2048w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_cup-a-soup-zonder-achtergrond-png-18x12.png 18w\" sizes=\"(max-width: 8566px) 100vw, 8566px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f05a79 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"17f05a79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b3f2dba\" data-id=\"3b3f2dba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc42ac2 elementor-widget elementor-widget-spacer\" data-id=\"2bc42ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-629483b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"629483b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ea327e\" data-id=\"2ea327e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f00cf elementor-widget elementor-widget-image\" data-id=\"34f00cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2531\" height=\"2530\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup.jpg\" class=\"attachment-full size-full wp-image-20771\" alt=\"\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup.jpg 2531w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-300x300.jpg 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-1024x1024.jpg 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-150x150.jpg 150w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-768x768.jpg 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-1536x1536.jpg 1536w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-2048x2048.jpg 2048w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-12x12.jpg 12w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-700x700.jpg 700w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_3D-model-cup-a-soup-80x80.jpg 80w\" sizes=\"(max-width: 2531px) 100vw, 2531px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d44e5f9\" data-id=\"d44e5f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3eb1e0 elementor-widget elementor-widget-spacer\" data-id=\"e3eb1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79fa12 elementor-widget elementor-widget-heading\" data-id=\"a79fa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Handbediening<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac0e21 elementor-widget elementor-widget-text-editor\" data-id=\"4ac0e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Het unieke, gepatenteerde ontwerp werkt door middel van handbediening. Op deze manier krijgt het maken van een kop soep een ambachtelijk accent: het wordt een ervaring op zich. De vormgeving sluit perfect aan bij de merkwaarden.<\/p>\n<p><span style=\"color: var( --e-global-color-a3f7a8d ); background-color: var( --e-global-color-e54c599 );\">De handbediening onderstreept bij elke kop soep de relatie tussen gebruiker en merk. Eigenlijk is de Cup-a-Soup dispenser de eerste automaat waarvoor de eigenschappen \u2018aantrekkelijk\u2019, \u2018leuk\u2019 en zelfs \u2018sexy\u2019 gelden. Een automaat waarbij het water je in de mond loopt\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-273d0467 elementor-section-stretched animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"273d0467\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d714502\" data-id=\"2d714502\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec7eacd elementor-widget elementor-widget-image\" data-id=\"4ec7eacd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1123\" height=\"886\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_bewerkte-foto-systeem.jpg\" class=\"attachment-full size-full wp-image-20770\" alt=\"\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_bewerkte-foto-systeem.jpg 1123w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_bewerkte-foto-systeem-300x237.jpg 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_bewerkte-foto-systeem-1024x808.jpg 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_bewerkte-foto-systeem-768x606.jpg 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_bewerkte-foto-systeem-15x12.jpg 15w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c6c04e\" data-id=\"7c6c04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c87458 elementor-widget elementor-widget-image\" data-id=\"2c87458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-scaled.jpg\" class=\"attachment-full size-full wp-image-20774\" alt=\"\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-scaled.jpg 2560w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-300x200.jpg 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-1024x683.jpg 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-768x512.jpg 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-1536x1024.jpg 1536w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-2048x1365.jpg 2048w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/240919_foto-cupasoup-dispenser-unilever-6-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ded203\" data-id=\"6ded203\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a372d elementor-widget elementor-widget-image\" data-id=\"a0a372d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-scaled.jpg\" class=\"attachment-full size-full wp-image-20773\" alt=\"\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-scaled.jpg 2560w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-300x200.jpg 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-1024x683.jpg 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-768x512.jpg 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-1536x1024.jpg 1536w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-2048x1366.jpg 2048w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_modelproduct-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d30cce1 elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30cce1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48cfeb2\" data-id=\"48cfeb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd55e32 elementor-widget elementor-widget-spacer\" data-id=\"fd55e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0edd657 elementor-widget elementor-widget-heading\" data-id=\"0edd657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ontwikkeling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1af1a4 elementor-widget elementor-widget-text-editor\" data-id=\"d1af1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Het resultaat van het strategisch ontwerp was een moodboard. Vervolgens zijn parallel het Mechanical Design en het Industrial Design uitgevoerd. Die combinatie leidde tot het unieke ontwerp en het te patenteren mechanisme gerepresenteerd in een Proof-of-Concept en een mock-up. In de fase van de productontwikkeling zijn gefaseerd een functiemodel, product prototype en productie prototype ontwikkeld.<\/p><p>WeLLDesign nam de uitdaging aan met een originele invalshoek: de vormgeving van de\u00a0<a style=\"transition-property: all;\" href=\"http:\/\/www.cupasoup.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cup-a-Soup<\/a>\u00a0dispenser is tegelijk de ambassadeur van het merk.<br \/><img decoding=\"async\" src=\"https:\/\/www.welldesign.com\/wp-content\/uploads\/2016\/05\/Cup-a-Soup-Ontwikkeling-POP-1920-x-840.jpg\" alt=\"\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59a606 elementor-section-stretched animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"b59a606\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99827c0\" data-id=\"99827c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed6385d elementor-widget elementor-widget-image\" data-id=\"ed6385d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1536\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-scaled.jpg\" class=\"attachment-full size-full wp-image-20776\" alt=\"\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-scaled.jpg 2560w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-300x180.jpg 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-1024x614.jpg 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-768x461.jpg 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-1536x921.jpg 1536w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-2048x1229.jpg 2048w, https:\/\/welldesign.com\/wp-content\/uploads\/2022\/01\/241201_cup-a-soup-in-context-1-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16997f15 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16997f15\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a5fac50\" data-id=\"2a5fac50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c0fac5c elementor-widget elementor-widget-text-editor\" data-id=\"2c0fac5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wat is jouw ontwerpuitdaging?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baf1500 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3baf1500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Heb jij een ontwerpuitdaging of vraagstuk? We staan in de startblokken om voor je aan de slag te gaan. Neem contact met ons op om de mogelijkheden te verkennen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cad4575 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4cad4575\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@welldesign.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stuur een mailtje \u2709\ufe0f<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3629384c elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3629384c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+31654395372\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bel ons op \ud83d\udcde <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13a77c20\" data-id=\"13a77c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134b0ad0 animated-fast elementor-widget elementor-widget-image\" data-id=\"134b0ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"600\" src=\"https:\/\/welldesign.com\/wp-content\/uploads\/2024\/08\/Over-ons-gecomprimeerd-overleg-conference-room-mathijs-luuk-arjan-fleur.jpg\" class=\"attachment-full size-full wp-image-20041\" alt=\"Overleg team sfeer\" srcset=\"https:\/\/welldesign.com\/wp-content\/uploads\/2024\/08\/Over-ons-gecomprimeerd-overleg-conference-room-mathijs-luuk-arjan-fleur.jpg 1067w, https:\/\/welldesign.com\/wp-content\/uploads\/2024\/08\/Over-ons-gecomprimeerd-overleg-conference-room-mathijs-luuk-arjan-fleur-300x169.jpg 300w, https:\/\/welldesign.com\/wp-content\/uploads\/2024\/08\/Over-ons-gecomprimeerd-overleg-conference-room-mathijs-luuk-arjan-fleur-1024x576.jpg 1024w, https:\/\/welldesign.com\/wp-content\/uploads\/2024\/08\/Over-ons-gecomprimeerd-overleg-conference-room-mathijs-luuk-arjan-fleur-768x432.jpg 768w, https:\/\/welldesign.com\/wp-content\/uploads\/2024\/08\/Over-ons-gecomprimeerd-overleg-conference-room-mathijs-luuk-arjan-fleur-18x10.jpg 18w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Cup-a-Soup dispenser voor Unilever Het vraagstuk Het vraagstuk waar Unilever bij WeLLDesign aanklopte was: &#8220;Ontwerp een handbediende Cup-a-Soup dispenser voor de introductie van Cup-a-Soup in de kantines en pantry\u2019s bij het bedrijfsleven.&#8221; De oplossing Middels een strategisch ontwerp met een moodboard als resultaat, werd de mechanical en industrial design van de dispenser bepaald.\u00a0\u2018Energy\u2019, \u2018rest break\u2019 &hellip;<\/p>\n<\/div>","protected":false},"featured_media":20190,"template":"","meta":[],"project-category":[60],"class_list":["post-7365","tmnf_project","type-tmnf_project","status-publish","has-post-thumbnail","hentry","project-category-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project\/7365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project"}],"about":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/types\/tmnf_project"}],"version-history":[{"count":103,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project\/7365\/revisions"}],"predecessor-version":[{"id":28998,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project\/7365\/revisions\/28998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/media\/20190"}],"wp:attachment":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/media?parent=7365"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/project-category?post=7365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}