{"id":7346,"date":"2022-01-03T11:54:43","date_gmt":"2022-01-03T11:54:43","guid":{"rendered":"https:\/\/welldesign.com\/?post_type=tmnf_project&p=7346"},"modified":"2026-03-24T17:34:26","modified_gmt":"2026-03-24T17:34:26","slug":"royal-flora-holland-bloemenfust","status":"publish","type":"tmnf_project","link":"https:\/\/welldesign.com\/en\/project\/royal-flora-holland-bloemenfust\/","title":{"rendered":"Flower crate for Royal Flora Holland"},"content":{"rendered":"
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Bloemenfust voor Royal FloraHolland<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Winning idea<\/h2>\n\n

The container of the Aalsmeer Flower Auction (Royal FloraHolland) was the winning idea of a pitch initiated by\u00a0FloraHolland<\/a>\u00a0In 1980, this idea was the basic principle of the container that since has been manufactured in its millions.<\/p>\n

\"VBA<\/a><\/p>\n\n

Unbeatable design<\/h2>\n\n

An intensive developing process, involving not only the auction but also growers, resulted in an environmentally friendly and economical returnable container. The crate-like container comes in three sizes. The standard container has been introduced in countless auctions worldwide.<\/p>\n\n

WeLLDesign verzorgde de productontwikkeling.<\/p>\n

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What is your design challenge?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Do you have a design challenge or issue? We are ready to get started for you. Contact us to explore the possibilities.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Overleg\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Bloemenfust voor Royal FloraHolland Winnend concept De container van Royal FloraHolland was het winnende concept van een door\u00a0FloraHolland\u00a0ge\u00efnitieerde pitch. Dit concept vormde in 1980 het uitgangspunt van de inmiddels in miljoenen exemplaren vervaardigde container. Een intensief ontwikkelingsproces, waarbij niet alleen de veiling, maar ook bijvoorbeeld de bloemenkweker nauw werd betrokken, resulteerde in een milieubesparend en …<\/p>\n<\/div>","protected":false},"featured_media":18170,"template":"","meta":[],"project-category":[59,60],"class_list":["post-7346","tmnf_project","type-tmnf_project","status-publish","has-post-thumbnail","hentry","project-category-first-of-its-kind","project-category-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project\/7346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project"}],"about":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/types\/tmnf_project"}],"version-history":[{"count":38,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project\/7346\/revisions"}],"predecessor-version":[{"id":28992,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tmnf_project\/7346\/revisions\/28992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/media?parent=7346"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/project-category?post=7346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}