{"id":25979,"date":"2025-06-17T11:16:45","date_gmt":"2025-06-17T11:16:45","guid":{"rendered":"https:\/\/welldesign.com\/?p=25979"},"modified":"2025-06-23T06:17:41","modified_gmt":"2025-06-23T06:17:41","slug":"multifix-group-neemt-welldesign-over","status":"publish","type":"post","link":"https:\/\/welldesign.com\/en\/2025\/06\/17\/multifix-group-neemt-welldesign-over\/","title":{"rendered":"MULTIFIX Group acquires WeLLDesign: \u201cFrom idea to end product, all under one\nroof\u201d"},"content":{"rendered":"
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MULTIFIX Group acquires WeLLDesign: \u201cFrom idea to end product, all under one\nroof\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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MULTIFIX Group has acquired WeLLDesign, an industrial design and product\ndevelopment agency based in Utrecht, the Netherlands. This strategic move further\nstrengthens MULTIFIX\u2019s position as \u201cyour partner in the production process.\u201d\u00a0<\/p>

By adding WeLLDesign\u2019s expertise in industrial design, product engineering, prototyping, and\ntesting, customers no longer need to bridge the gap between design and industrial\nmanufacturability themselves. They now benefit from a fully integrated solution: from\ninitial idea and product design to scalable production, assembly, and logistics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A major step towards an optimized production process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Arno Heesters (CEO MULTIFIX): \u201cWith this acquisition, we are executing our buy-andbuild strategy and taking the next step toward achieving our ambitious growth targets.\nOur goal is to work alongside our customers from the earliest stages of product\ndevelopment. By sharing our expertise in manufacturability and scalability early in the\nprocess, we create a seamless link between design and production.\nIntegrating WeLLDesign enables us to connect concept development, engineering,\nproduction, and supply chain into one smart, cohesive value chain. This helps our\ncustomers make well-informed design choices from the very start \u2013 decisions that can\nsave tens of thousands of euros later in production thanks to shorter lead times, fewer\ntransfer losses, and better control over end-to-end margins. In doing so, we strengthen\nour role as orchestrator of the production process and guide customers toward a\nfuture-proof, streamlined journey from development to delivery.\u201d<\/p>

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Design powered by manufacturability\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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WeLLDesign has built an impressive portfolio, including projects such as the flower\ncrate for Royal Flora Holland, Bobike child bike seats, the technical development of the\nSenseo coffee machine, and the industrial housing concept MorgenWonen by\nVolkerWessels. The team is currently working on groundbreaking innovations for leading\ncompanies across various industries. Mathijs van Dijk (Founder, WeLLDesign): \u201cNothing\nwill change for our clients in how we operate. We\u2019ll continue to work independently,\nunder our own name and with our own team. Our creativity and hands-on approach\nremain unchanged \u2013 but with greater strength behind it. At the same time, this\nacquisition gives us more stability and room to grow. Together with MULTIFIX, we can\ndirectly connect design projects to production and supply chain. I have great\nconfidence in this partnership and am proud that we\u2019re securing the continuity of\nWeLLDesign for our employees, clients, and suppliers.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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E\u00e9n ge\u00efntegreerd aanbod: design, engineering, productie & supply chain\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In an era marked by labour shortages, rising product complexity, and increasing\npressure on R&D budgets, the needs of the manufacturing industry are evolving.\nCompanies are seeking partners who can contribute from the design stage -\nTHE PARTNER IN YOUR PRODUCTION PROCESS.\nspecifically in developing manufacturable and scalable components and\nsubassemblies. This is exactly where MULTIFIX and WeLLDesign unite their strengths.\nArno Heesters adds: \u201cThere is a growing demand for integrated, software-driven\nproducts, while regulatory and sustainability requirements are becoming more complex.\nAt the same time, shorter time-to-market expectations are pushing companies to\ninnovate faster, often with limited internal capacity. Our collaboration offers a single,\nstreamlined process - from design to production - that is flexible, scalable, and fully\naligned with the demands of today\u2019s market.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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About WeLLDesign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 1979, WeLLDesign is a leading agency in product development, industrial\ndesign, and prototyping. Based in Utrecht, the Netherlands, its multidisciplinary team of\n12 designers, strategists, and engineers creates smart, innovative solutions for sectors\nsuch as healthtech, consumer products, and industrial manufacturing. The partnership\nwith MULTIFIX enhances WeLLDesign\u2019s offering, expands its network, and increases\nagility and efficiency throughout the development process.<\/p>

Following the acquisition, day-to-day management is now in the hands of Arjan\nOosterhuis, together with management team members Kai Smit and Luuk Boevink.\nFormer shareholders Mathijs van Dijk and Rob Willemsen remain involved in an advisory\nrole.<\/p>

Website: www.WeLLDesign.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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About MULTIFIX Group\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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MULTIFIX Group helps manufacturing companies optimize their entire production\nprocess. From technical components and manufacturability to assembly, logistics, and\ninventory management \u2013 and now also design and prototyping \u2013 MULTIFIX coordinates\nand streamlines the full value chain. As \u201cthe partner in your production process,\u201d we\nfocus on enhancing manufacturability, reducing costs, and shortening lead times \u2013\ngiving customers maximum control over their end-to-end margin.<\/p>

  • Founded in 1988, with 183 specialists in the Netherlands, Slovakia, and China<\/li>
  • Headquartered in Bergeijk, the Netherlands<\/li>
  • Website: www.multifixgroup.com<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    MULTIFIX Group neemt WeLLDesign over: Van idee tot eindproduct, alles onder \u00e9\u00e9n dak MULTIFIX Group heeft het Utrechtse bureau voor Industrial Design en Productontwikkeling WeLLDesign overgenomen. Een strategische stap waarmee MULTIFIX haar positie als \u2018De partner in jouw productieproces\u2019 verder versterkt.\u00a0 Door de toevoeging van de expertise van WeLLDesign, specialist in industrial design, productengineering, prototyping …<\/p>\n<\/div>","protected":false},"author":7,"featured_media":26013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/posts\/25979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/comments?post=25979"}],"version-history":[{"count":37,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/posts\/25979\/revisions"}],"predecessor-version":[{"id":26023,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/posts\/25979\/revisions\/26023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/media\/26013"}],"wp:attachment":[{"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/media?parent=25979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/categories?post=25979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/welldesign.com\/en\/wp-json\/wp\/v2\/tags?post=25979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}